Burger King PR Crisis Billboard

Project Details

This billboard design was a project I created in one of my design courses at Northern Arizona University. I had a lot of fun with this project!

Everyone in the class was assigned a PR crisis that real companies faced whether it was a year ago or 10 years ago. The crisis I was assigned was the Rat incident at Burger King back in 2018.

It was my job to create a design for a billboard that was some sort of apology to the public. Because Burger King has a humorous tone, I decided to use a cuss word in my design, however, I bleeped it out! 

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