Burger King PR Crisis Billboard
This billboard design was a project I created in one of my design courses at Northern Arizona University. I had a lot of fun with this project!
Everyone in the class was assigned a PR crisis that real companies faced whether it was a year ago or 10 years ago. The crisis I was assigned was the Rat incident at Burger King back in 2018.
It was my job to create a design for a billboard that was some sort of apology to the public. Because Burger King has a humorous tone, I decided to use a cuss word in my design, however, I bleeped it out!