Ad Campaign

Project Details

For NAU Alumni Engagement, I created Facebook Advertisements through Facebook Ad Manager.  These advertisements supported the True Blue Call Crew (TBCC).  The TBCC team was placing calls to NAU graduates by the decade.  The screenshots attached below are Pre-Call Paid 70’s decade ads.

The goal for this ad campaign was to increase the number of answered phone calls , which therefore, increased the number of donations for alumni.

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